Pasabi
Client
Pasabi
Services
Branding
Web Design
UX / UI Design
Video and animation
Brand Identity
I led the development of the brand identity, creating a logo and visual system inspired by clustering and AI networks. This included building a robust colour palette, typography, and guidelines to ensure the brand was both distinctive and consistently applied across all communications.
Website Design
I designed the website to reflect the new brand values while supporting clear and intuitive user journeys. I then oversaw the build, working closely with project managers and creative engineers to guide implementation and ensure the finished product stayed true to the design vision. Throughout the process I paid particular attention to accessibility, responsiveness and performance, making sure the site delivered both visually and technically.
Software UI Design
Alongside the build, I crafted the UX and UI, simplifying technical concepts into intuitive structures and interfaces that improved clarity and user engagement. I also developed the website content, aligning messaging with the new brand voice and communicating Pasabi’s value proposition with precision and impact.
Together, these elements produced a cohesive digital presence that positions Pasabi as an innovative, authoritative leader in their space, while providing a scalable foundation for future growth.
