Drinkaware
Client
Drinkaware
Services
UX / UI Design
Web Design
Translating the Brand to Digital
I led the interpretation of the new brand into digital, translating visual and tonal guidelines into seamless, cohesive experiences across web and tools. My work ensured that the brand’s refreshed identity was delivered consistently, while providing flexibility and clarity across user journeys.
Tools to Understand Your Drinking
I also designed the user interface and visual assets for both the website and digital tools, including embedded content like DrinkCompare, self-assessment, and unit-calorie calculators, ensuring clarity, usability, and visual harmony throughout each interaction.
Design System
A key part of the project involved developing a digital design system. I created UI components, visual patterns, and interaction models that could be reused across both the website and the tools, making the client’s growing digital presence cohesive, efficient, and easy to manage.
This resulted in a robust digital platform tailored to Drinkaware’s ambitions, a system built for growth, user engagement, and future innovation. By embedding their brand into a flexible, scalable design system and UI, I helped position Drinkaware’s digital assets for long-term success.
