Carlsberg Britvic
Client
Carlsberg Britvic
Services
Branding
UX / UI Design
Web Design
Video and animation
Brand Strategy
I began with brand strategy and tone of voice, working closely with the team to define a fresh, engaging identity for “Sensational Drinks.” I developed a new logo and set of visual assets, which were confident, inclusive, and growth-focused. I then consolidated these elements into a comprehensive set of brand guidelines, ensuring consistency in all outward-facing materials and customer touchpoints.
Website Design
Then, in the realm of UX & UI design, I worked as part of a team to create an intuitive website architecture and user interface tailored to the needs of small business users, ensuring easy navigation, clear product trial pathways, recipe discovery, and business guidance. The result was a platform that genuinely supported its audience, not just with products, but with insights to help them grow.
Building on this foundation, I led the visual design across the website, ecommerce experience, and account dashboard. I designed compelling, custom graphics that celebrated the quality of Britvic’s product range, integrating photography, textures, and brand cues into a seamless UI.
Together, these combined efforts delivered a visually stunning, strategically designed resource and ecommerce platform that helps Britvic foster direct relationships with small business owners, including trials, recipes, and growth-focused content. It stands as a unified digital touchpoint that amplifies brand experience, commerce, and community.
